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21
APR
2021
Does your business keep an eye on what competitors are doing? This practice, known as competitive intelligence, can be useful but is also risky.

Ensure competitive intelligence efforts are helpful, not harmful

Does your business keep an eye on what competitors are doing? This practice, known as competitive intelligence, can be useful but is also risky.
15
JUL
2020
Does your business have a unique selling proposition?

Does your business have a unique selling proposition?

Every business owner needs to ensure his or her company stands out from the competition. A unique selling proposition enables you to put this distinction into words.
17
JUN
2020
Re-evaluate your company’s competitiveness in a changed economy

Re-evaluate your company’s competitiveness in a changed economy

The economic slowdown caused by COVID-19 is shifting the competitive landscape in many industries. Business owners need to determine where they stand.